How OTT Platform Works

The consumption of internet content increased significantly during the COVID-19-induced shutdown. OTTs in India had a niche market before. Many consumers turned to OTT sites for amusement as the movie theatres closed. Even studio heads considered it viable to broadcast their movies to reduce losses. Hence, the 'OTT release' became fairly common for movies last year.

Benefits of OTT Content

1. With OTT, you have complete control over your audience, brand, user experience, monetization, and, most importantly, your data. You can't get that on YouTube or any cable TV operator.

2. OTT is the only market that has created an opportunity for ad-free content marketing. It offers targeted marketing and advertisements, which are very limited, and viewers have control over the advertisements. Within OTT platforms, there are various subscription service options and one-time purchase options.

3. OTT provides the best quality video experience. Based on your subscription, you can also watch movies of 4K quality. Moreover, through direct involvement and interaction, users can receive quick updates on the go about their favorite shows and movies.

4. Consumers can now consume content as per their time and wishes. They can choose when and what to watch and only pay for the content they wish to consume. You can modify your subscription packs as per the consumer's wishes.

Cable providers are indeed receiving the short end of the stick regarding the new opportunities that OTT's development and subsequent success brings. The need for content only forces these firms to think about alternative marketing methods and delivery. Since many ISP and cable companies are still a factor, and the major TV networks aren't giving up their broadcast streams—they're just ALSO pursuing the OTT audience with digital streaming via apps, platforms, and other means.

What is OTT? Here's everything you need to know

Over-the-top (OTT) refers to video material delivered over high-speed internet rather than conventional cable or satellite providers. OTT refers to watching videos on platforms like Netflix, Amazon Prime, Hotstar, Voot, etc., rather than a TV channel. Netflix and the many benefits it offers are mostly to blame for OTT's rapid rise over the past few years. These include a wide range of titles to pick from as well as innovative features.

Consumers today can watch OTT videos on real TV, but the difference is that the connection is over the internet rather than a satellite. Any OTT provider offers video content via the internet.

One of the numerous factors contributing to OTT content's popularity is its accessibility. Customers need a connected device that supports applications or browsers and a high-speed internet connection to view OTT content. You can connect with a local ISP who can provide the best broadband speed in your locality to view the content in the 4K definition. 

Mobile OTT Devices: OTT applications may be downloaded for mobile streaming on smartphones and tablets.

Personal computers: Users of these devices may access OTT content using web browsers or desktop applications. Roku, Apple TV, Firestick, and other popular models are examples of smart TVs. In addition, game consoles like the PlayStation frequently support OTT applications.

What Is the Difference Between OTT and SVOD?

SVOD (Subscription-based video on demand)

A subscription VOD service is one in which you sign a contract and are then given access to the service type to watch until you cancel. In other words, watch without restrictions. Netflix is the ideal illustration of an SVOD provider.

The difference between OTT and SVOD:

Low-cost, high-quality content: Streaming services are frequently cited as an economical substitute for standard cable bundles. Currently, the basic Netflix membership only costs Rs.199 per month for a single mobile-only device, while Amazon Prime costs Rs.999 per year. That amount is fair even if you plan to view a portion of the stuff supplied.

Original content: OTT providers like Netflix and Amazon Prime have started creating original material that is only accessible through their services in recent years. Additionally, platforms like Disney+ and HBO Max have exclusive streaming rights to previously aired programs.

Compatibility with many devices: For years, a television set was necessary to watch cable television. Today, a wide variety of gadgets allow us to view OTT material. In addition, anyone with an account may utilize a game console, smartphone, tablet, or smart TV to partake in a similar OTT experience.

What's the difference between VOD and OTT streaming?

The primary distinction between the two is how they transfer data. VOD also employs cable and satellite, but OTT is only allowed to transmit over the internet.

VoD stands for "video on demand" and refers to the current method most of us use to access the material. Being an on-demand service, it seeks to deliver all customers quality information, either instructive or for amusement, by leveraging the internet.

People tuned in to have their respective showtimes to view the specific show during the day. VOD has altered this perception by enabling users to download or record shows for later viewing in addition to seeing material that suits their interests. In addition, when you press "play," VOD is connected with any video content; a DVD or player is not required to start the process.

When you watch a movie or a series on one of these platforms, you don't download the contents; instead, you stream the entire thing from beginning to end. OTT systems are designed for live streaming and material that may be accessed online without downloading.

You can view the videos anytime you want using OTT vs. VOD. The only distinction is that you must have a working internet connection to view these films. Over-the-top, or OTT, is a term used to describe a service that goes above and beyond conventional services like satellite and cable TV.

On the other hand, VODs include downloaded and pre-recorded programming. So you might either compile your library of media you bought, leased, or recorded from a VOD provider. Additionally, an OTT platform gives its customers access to audio broadcasts like podcasts in addition to video material.

What is the difference between VOD and SVOD?

SVoD refers to any subscription video on demand. Before launching its online streaming service in 2007, one of the largest SVoDs, Netflix, first offered a DVD rental subscription mail service. In fact, "House of Cards," which debuted on the Netflix platform and gained immediate notoriety since the entire first season was released at once, is where Netflix first gained notoriety. Having an entire season and even complete programs available at the touch of a finger seems standard today, but in 2013 it was a revelation. Because you may access a platform for a set monthly fee, a SvoD is a transactional VoD.

The most widely used VOD format is SVOD or Subscription Video on Demand. Users of SVOD must pay a predetermined amount to gain access to a library of videos based on their membership package. To accommodate their clients' convenience, most SVOD service providers provide a variety of bundles at various pricing points.

The quantity and caliber of the offered video content vary amongst these bundles. You may access more video content with greater streaming quality if you pay more. Cable, satellite, and the internet are used to deliver this. You will have access to the material if you continue to pay your monthly price. You can no longer access it after you stop paying. Users of SVOD can also download and watch material. However, access will be removed after their membership expires.

Is Netflix an OTT?

You may watch Netflix Originals, as well as other well-known movies that Netflix has the rights to broadcast, on the Netflix OTT platform. In essence, it's similar to viewing Netflix movies, web series, documentaries, and TV episodes. You must have a current Netflix subscription—which varies depending on the plan, much like when you top off your cell balance—to access their content. Thus, Netflix is an OTT platform.

Some Other famous OTTs in India:

1. Disney+Hotstar

Most subscribers in India are to Disney+ Hotstar. Among all OTT services, Disney+ Hotstar has the most diverse categories. The app contains older episodes of TV shows, live TV stations, and every movie genre. Hotstar is the ideal streaming service whether you enjoy watching the IPL or English Premier League. Additionally, they are in charge of Game of Thrones' authorized distribution in India.

2. Amazon Prime

The prime video is available for Amazon's online shopping application's excellent customers alone. With all well-known OTT platforms in India, this firm is fiercely battling. In addition, it offers podcasting services and a vast library of films from many genres, reality TV specials, stand-up comedy episodes, and web series.

The closest competitor to Netflix, Amazon Prime TV, has caught the market by storm and boasts a wide variety of prime originals, including "Breathe: Into the Shadows," "Panchayat," "Patal Lok," "Wheel of Time," "Made in Heaven," and a tonne of comedy programs like Comicstaan." Subtitles and a character guide are also part of the beautiful interface with Amazon Prime.

3. Zee5

 Following the debut of the original web series "Scam 1992," this Zee5 OTT platform experienced significant growth. Many Indian movies to debut are currently using the Zee5 OTT platform. The Zee5 app has also been integrated with AltBalaji, whose original material, programs, and music videos are also available in this app. Undoubtedly, Zee5 is among the OTT services with the quickest growth, and its fan following is loyal due to its prior TV programming. It also includes several regional films and television series.

4. Voot

In India, Voot is another OTT service that primarily provides free programming from the national television network Colors. Viacom18 is the main power behind this OTT platform. One of the largest TV channel production businesses in India is called Viacom18.

The use of cable TV and satellite may cease completely, given the enormous advancements the internet has seen over the years. However, companies that began utilizing these platforms are attempting to maintain them for as long as possible. Still, as the internet becomes more affordable and dependable, the distinction between OTT and VOD may vanish completely.

Given that they are not antagonistic, the parallels between the two seem perplexing. If VOD were a large circle, OTT would be smaller within the larger circle. Due to the adaptability of various platforms today, the names are frequently used interchangeably. Service providers often offer both VOD and OTT services.

The founders of ACT aim to build the most admired ISP with the best broadband speed, education, and entertainment for the home while energizing and delighting consumers.